Bottom of the Pyramid (BOP) Marketing: Strategies for Inclusive Growth
in B2C & B2B Sales & MarketingWhat you will learn?
The fundamentals and evolution of BOP marketing.
Consumer behavior and purchasing patterns in BOP markets
How to design effective and affordable products for BOP consumers.
Branding, pricing, and distribution strategies tailored for low-income segments.
Real-world case studies of successful BOP marketing initiatives
About this course
π About this Course
β’ Explore innovative marketing strategies for serving Bottom of the Pyramid (BOP) markets.
β’ Learn how businesses can create sustainable solutions for low-income consumers.
β’ Understand the key challenges and opportunities in BOP marketing.
π Course Overview
β’ A self-paced online course designed for marketers, entrepreneurs, and business leaders.
β’ Covers essential frameworks, strategies, and case studies in BOP marketing.
β’ Provides practical insights into segmentation, pricing, branding, and distribution in BOP markets.
π Course Curriculum & Modules
β’ Week 1: Evolution of BOP Marketing
β’ Week 2: Principles of Innovation in BOP
β’ Week 3: Understanding BOP Consumers
β’ Week 4: Concepts and Challenges in BOP
β’ Week 5: Segmentation, Targeting, and Positioning (STP) for BOP
β’ Week 6: Product Strategies for BOP
β’ Week 7: Branding for BOP Markets
β’ Week 8: Pricing Strategies for BOP
β’ Week 9: Advanced Branding Applications in BOP
β’ Week 10: Distribution Strategies for BOP
β’ Week 11: Services in BOP Market
β’ Week 12: Case Studies and Conclusion
π What You Will Learn
β’ The fundamentals and evolution of BOP marketing.
β’ Consumer behaviour and purchasing patterns in BOP markets.
β’ How to design effective and affordable products for BOP consumers.
β’ Branding, pricing, and distribution strategies tailored for low-income segments.
β’ Real-world case studies of successful BOP marketing initiatives.
π Learning Objective
β’ Develop a strong understanding of marketing strategies for the BOP segment.
β’ Learn how to create sustainable and inclusive business models.
β’ Gain hands-on experience through practical case studies and applications.
π Course Features & Benefits
β’ Self-paced learning with interactive modules.
β’ Expert-led insights and industry best practices.
β’ Practical case studies from global and Indian markets.
β’ Certification upon successful completion.
π Who This Course is For
β’ Marketing professionals and business leaders.
β’ Entrepreneurs and social impact innovators.
β’ Students and professionals interested in inclusive business models.
π Skills Covered
β’ BOP Consumer Analysis
β’ Frugal & Inclusive Innovation
β’ Affordable Product Design
β’ BOP Branding & Positioning
β’ Pricing & Distribution Strategies
β’ Market Segmentation & Targeting
π Special Benefits to Students for Enrolling Now
β’ Early access to industry case studies.
β’ Hands-on projects and real-world applications.
β’ Networking opportunities with industry professionals.
π Exclusive Complimentary Benefit: One-on-One Expert Interaction
β’ Personalized mentorship and Q&A sessions with industry experts.
β’ Insights into real-world challenges and solutions in BOP marketing.
π Course Certificate Advantage
β’ Industry-recognized certification for career advancement.
β’ Demonstrates expertise in BOP marketing and inclusive business strategies.
π Books & References
β’ The Fortune at the Bottom of the Pyramid by C.K. Prahalad
β’ Reverse Innovation by Vijay Govindarajan & Chris Trimble
β’ Additional reading materials and case studies provided.
π Top Indian Companies Hiring with These Certifications & Skillsets
β’ Hindustan Unilever Limited (HUL)
β’ ITC Limited
β’ Tata Group
β’ Mahindra & Mahindra
β’ Reliance Retail
β’ Amul
β’ NestlΓ© India
This course equips learners with the skills and knowledge to develop impactful marketing strategies for the BOP segment, driving both business growth and social impact. π
Suggested by top companies
Top companies suggest this course to their employees and staff.
Requirements
Basic Technology and Internet Access - A stable internet connection and the ability to use online learning platforms are essential. Students should be comfortable with navigating the course platform, accessing videos, downloading materials, and completing assessments
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Comments (0)
Marketing to the Bottom of the Pyramid" is a strategic course that not only recognizes the socio-economic importance of engaging with the underserved communities but also highlights the immense potential for businesses to thrive in this market segment. With billions of people comprising the bottom of the economic pyramid globally, this course underscores the sheer size and purchasing power of this demographic. It explores how businesses can tap into this lucrative market by understanding its unique needs, preferences, and purchasing behaviors. By providing insights into the untapped opportunities within these communities, this course equips participants with the knowledge and skills necessary to leverage this vast market and drive sustainable growth for their organizations on a global scale.
1. Emphasize the significance of the "Bottom of the Pyramid" (BOP) market and its relevance in contemporary business landscapes.
2. Equip students with the ability to identify and evaluate the key factors influencing segmentation, targeting, and positioning strategies within BOP markets.
3. Foster critical analysis skills among students to comprehend the diverse factors influencing consumer behavior within BOP demographics.
4. Develop a comprehensive understanding of tailored marketing strategies and elements specifically designed to resonate with BOP consumers.
5. Enable students to assess and explore opportunities in effectively marketing services to BOP customers, emphasizing inclusivity and accessibility.
